7 Types of Videos Every Business Should Have
Video has become one of the most effective ways for businesses to connect with customers, explain their services, and build trust. But if you’re just getting started, it can be difficult to know what type of video to create first.
The good news is that you don’t need dozens of videos to make an impact. A handful of well-planned videos can support your website, social media, email marketing, recruiting efforts, and sales process for years to come.
Whether you’re a small business or an established brand, these seven types of videos can help you reach your audience and tell your story
Quick Answer
Every business should consider creating:
A brand story video
A company overview video
Customer testimonial videos
Product or service videos
Educational videos
Recruitment videos
Social media videos
Each serves a different purpose, but together they create a well-rounded video marketing strategy.
1. Brand Story Videos
People connect with people.
A brand story video shares the “why” behind your business. It introduces your mission, values, and the people who make your company unique.
Rather than focusing on selling, these videos help viewers understand what your business stands for and why they should choose you.
Best for:
Homepage
About page
Presentations
Social media
Speaking engagements
2. Company Overview Videos
A company overview video gives potential customers a clear understanding of who you are, what you do, and how you help.
Think of it as an introduction to your business. Instead of reading several pages of content, visitors can quickly understand your services through video.
A strong overview video often includes:
Your team
Your workspace
Services
Process
Customer experience
3. Customer Testimonial Videos
Word-of-mouth remains one of the most powerful marketing tools available.
Customer testimonial videos allow real clients to share their experiences in their own words, helping potential customers feel more confident about working with your business.
They’re especially effective because they provide authentic social proof.
Great places to use testimonials:
Service pages
Landing pages
Sales presentations
Email campaigns
Social media
4. Product or Service Videos
If customers don’t fully understand what you offer, they’re less likely to take the next step.
Product and service videos explain:
What you do
How your process works
What customers can expect
What makes your business different
These videos answer common questions before customers ever contact your team.
5. Educational Videos
Educational content helps businesses build credibility while answering the questions customers are already asking.
Examples include:
Frequently asked questions
Industry tips
How-to videos
Process explanations
Common misconceptions
Over time, educational videos can improve your website, strengthen your SEO strategy, and position your business as a trusted resource.
6. Recruitment Videos
Hiring has become increasingly competitive, and job seekers want to know what it’s like to work at your company before they apply.
Recruitment videos showcase:
Company culture
Team members
Work environment
Employee benefits
Career opportunities
Instead of simply listing job openings, these videos help attract candidates who align with your organization’s values.
7. Social Media Videos
Not every video needs a large production budget.
Short-form videos help businesses stay visible between larger projects by sharing:
Behind-the-scenes footage
Quick tips
Team highlights
Client success stories
Event coverage
Company updates
Consistently sharing video content helps keep your brand top of mind and encourages ongoing engagement. Many of these videos can be filmed in a single session at our video production studio in Clermont.
Building a Video Library
One of the biggest misconceptions about video marketing is that every video requires its own production day.
In reality, many businesses create an entire library of content during a single shoot.
For example, one production day might produce:
One brand story video
Two customer testimonials
Several social media clips
Team introductions
Website content
Behind-the-scenes footage
Planning ahead allows you to maximize your investment while creating content for multiple platforms. See our Video Production Pricing and Packages to plan what a production day could include.
Which Video Should You Create First?
The answer depends on your goals.
If you’re introducing your business to new customers, start with a brand story or company overview video.
If you’re trying to build credibility, customer testimonials are often one of the most effective investments.
If your goal is increasing online visibility, educational videos and social media content can help keep your business in front of potential customers throughout the year.
The most successful businesses don’t rely on a single video. They build a collection of content that supports every stage of the customer journey.
Frequently Asked Questions
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Yes. Professional video helps businesses build trust, communicate more effectively, and create content that can be used across multiple marketing channels.
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There’s no set number, but most businesses benefit from having a mix of brand, educational, testimonial, and social media videos that support different marketing goals.
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Absolutely. Careful planning allows many businesses to capture enough footage for several videos during a single production.
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Many businesses update their video library throughout the year as they launch new services, hire employees, share customer stories, or support seasonal marketing campaigns.
Ready to Build Your Video Library?
At Keylight Video Production, we help businesses create purposeful video content that supports marketing, sales, recruiting, and long-term growth.
Contact our team to start planning your next project.